ABOUT US

Alazema Media is a creative advisory firm specializing in media development, content monetization and strategic communications.

We  create multimedia projects through authentic storytelling and immersive new technologies.

We implement effective creative content dissemination and monetization strategies.

We bridge global and regional media: fostering connections, opportunities and growth.

We create local authentic stories, manage multinational teams and collaborate with international award-winning production houses.

We bring the best practices in media education and communications from world-renowned experts.

We work with governmental institutions to create impactful multimedia and cultural campaigns.

Our transdisciplinary team combines a pool of experts from around the world who are pioneers in multi-media journalism, storytelling, content management, content monetization, digital transformation, Media education, and Media Cultural initiatives.

We are dedicated to upholding the standard of business excellence.

We leverage our deep understanding of local culture and our strong international network, with our authentic creative storytelling.

Our experience in multi-national collaborations and co-productions enables you to manage projects simultaneously from different locations, overcoming any cultural, time zone, and language barriers. This expertise has enabled us to impact audiences worldwide across various cultural landscapes.

With our hands-on experience in digital transformation using AI and immersive technologies, we bring you the best knowledge and practices with the latest technologies.

We create media projects, building trust and reliability. Guided by a meaningful purpose, our strategies ensure targeted, impactful results.

  • We envision a future where the true potential of media, communication, and technology is realized in a meaningful and transformative way to directly help in achieving long-term sustainability.

  • We aspire to enable our clients to thrive in today's ever-evolving media and communication landscapes. We strive to create accessible innovative and strategic solutions that empower our clients to reach their goals and maximize their success.

  • Authenticity. Purpose. Impact.

Alazema Media is committed to purposeful content, impactful projects, and sustainable results.

Our Story

AlAzema Media is the culmination of 30 years of pioneering in the Media sector.

Najat Rizk founded Firehorse in 1999, one of the Middle East's leading independent television production companies for over 20 years. For over two decades, we produced over 10,000 hours of content, executed large-scale communication projects across the Middle East, and co-produced award-winning documentaries in collaboration with European and American broadcasters.

Our extensive portfolio of satisfied clients stands testament to our unwavering commitment to quality.

Furthermore, we have pioneered the digital transformation of the content business using the latest available technologies, TRIARC, a video licensing platform, left a mark on the industry as a footage library, monetizing Firehorse’s archive and providing access to a vast and unique collection of 45,000 video clips from over 20 countries across the Middle East, today exclusively on Getty and Shutterstock.

Meet the Founder

Founder, CEO at Alazema Media | Board Advisor | GCB.D

Najat Rizk

Najat Rizk is a senior executive, board advisor, and founder & CEO of ALAZEMA Media. A serial entrepreneur with a track record driving complex projects, building high-performing teams developing successful businesses & funding strategies, and executive pivots at speed.

She has won numerous awards for her leadership and business acumen from Harvard’s Michael Porter. She is a member of renowned international media platforms and a permanent member and Juror at the International Emmys.

Najat has extensive experience in the media industry, having launched and managed top television stations in the Middle East (Orbit Al Thania & LBCI) and consulted for various broadcasters in the region (DMI, ADM, AJDoc, AJkids…). She acted as a communication & Media advisor to numerous ministries, governmental institutions, and high-profile business leaders in GCC.

She established the region’s first factual entertainment production company, Firehorse. She has produced more than 10k+ hours of acclaimed programs in EMEA and led Media partnerships with the US, Europe, and GCC. Najat is the founder and CEO of TRIARC, a stock footage licensing platform representing videos from the Middle East. She is a frequent speaker on entrepreneurship and media and is an active member of several organizations supporting women in business. She is a visiting professor at Saint Joseph University (USJ) & American University of Beirut (AUB).

She is a member of:

  • Virtual Advisory Board (VAB)

  • The Club of Directors at the Institute for Finance and Governance at ESA (Ecole Superieure des Affaires)

  • Competent Boards