ABOUT US

Alazema Media is a strategic and creative advisory firm in multimedia and communications.

We  create multimedia projects through authentic storytelling and immersive new technologies.

We implement effective creative content dissemination and monetization strategies.

We bridge global and regional media: fostering connections, opportunities and growth.

We bring the best practices in media education and communications from world-renowned experts.

We work with governmental institutions to create impactful multimedia and cultural ecosystems.

Our transdisciplinary team combines a pool of experts from around the world who are pioneers in multi-media journalism, storytelling, content management, content monetization, digital transformation, Media education, and Media Cultural initiatives.

We are dedicated to upholding the standard of business excellence.

We leverage our deep understanding of local culture and our strong international network, with our authentic creative storytelling.

Our experience in multi-national collaborations and co-productions enables you to manage projects simultaneously from different locations, overcoming any cultural, time zone, and language barriers. This expertise has enabled us to impact audiences worldwide across various cultural landscapes.

With our hands-on experience in digital transformation using AI and immersive technologies, we bring you the best knowledge and practices with the latest technologies.

Sectors we are active in:

  • Multi-Media

  • Cultural initiatives and projects

  • Education

  • Immersive Technologies

  • Communications and Strategies in Sustainability

We create authentic projects, building trust and reliability. Guided by a meaningful purpose, our strategies ensure targeted, impactful results.

  • We envision a future where the true potential of media, communication, and technology is realized in a meaningful and transformative way to directly help in achieving long-term sustainability.

  • We aspire to enable our clients to thrive in today's ever-evolving media and communication landscapes. We strive to create accessible innovative and strategic solutions that empower our clients to reach their goals and maximize their success.

  • Authenticity. Purpose. Impact.

Alazema Media is committed to purposeful content, impactful projects, and sustainable results.

Our Story

AlAzema Media is the culmination of 30 years of pioneering in the Media sector.

Najat Rizk founded Firehorse in 1999, one of the Middle East's leading independent television production companies for over 20 years. For over two decades, we have curated over 10,000 pieces of content, executed large-scale communication projects across the Middle East, and co-produced award-winning documentaries in collaboration with European and American broadcasters.

Our extensive portfolio of satisfied clients stands testament to our unwavering commitment to quality.

Furthermore, we have pioneered the digital transformation of the content business using the latest available technologies, TRIARC, a video licensing platform, was the indelible mark on the industry as a footage library, monetizing Firehorse’s archive and providing access to a vast and unique collection of 45,000 video clips from over 20 countries across the Middle East, today exclusively on Getty and Shutterstock.

Meet the Founder

Najat Rizk

Najat Rizk is the founder and CEO of ALAZEMA Media, a serial entrepreneur, an expert in Media and Communications, Digital Transformation, content monetization, and a board advisor. With 25 years of experience, she served as a Media advisor to a range of ministries and leaders in Saudi Arabia Bahrain, and UAE.  She produced more than 10k+ hours of acclaimed programs in EMEA and led Media partnerships with US, Europe and GCC. Najat is a frequent speaker at International conferences.

She is a winner and a member of Harvard’s Michael Porter All-World Program.

She is a member of renowned international media platforms and a permanent member and Juror at the international Emmys.

Our Partners

Perim works with government, corporate and NGO clients to craft compelling narratives and multi-media stories with environmental and social impact.

SVT Group is the impact accounting, management and strategy firm that will help you set the standard for your industry.

IDENTUS is a creative brand advisory specialized in enhancing brand experiences, business performances, and image perceptions